List Building Tips

List Building Made Easy

People often think that you only build a list by getting people to visit your website and sign up. That is why they don’t bother, because they see that as being a lot of hard work. However, the longer you go without a decent mailing list, the more your business will suffer. Let us show you some easy ways to get started on your perfect mailing list without very much work at all!

Subscription Boxes

The first thing you should accomplish is to put an opt-in box to sign up to your mailing list on each of your website pages. This is very important for your list building. People way come to your website from lots of different pages, not just the home page. They may never even go to your home page, so ensure that your mailing list sign up box is visible on every page of your website.

The best people to have on your mailing list are targeted prospects who are already interested in your company. If they have visited your website, you’re already halfway toward making them loyal customers.

Having a mailing list allows you to offer information regularly to these people, showing them what your company does, so they increase their confidence in you. Then you can start to offer them products and services and be more certain that they will be more likely to buy from you. It’s like having a semi-captive audience from which to build your products!

So how do you get these sign-ups to your mailing list?

Speculate to Accumulate

If you have some money to spend and you want to invest it in your business, one way to get started on building your perfect mailing list is to simply purchase subscribers. You accomplish this through the placement of an ad.

Warning!

The perfect mailing list isn’t a list of random people who may or may not be interested in your business. You should try to find hot prospects who are interested in what you do and more likely to buy from you.

Get specific

So, you search for a website or newsletter that specializes in your area of interest. After all, if you’re a writer of TV and/or movie scripts, you don’t want to place an ad in a newsletter with information about breastfeeding! When people see your ad, they can just click on a box to be added to your mailing list. It’s a very effective method for quickly growing a list.

The next tip is to buy a list of people who’ve expressed interest in what you do. The way this works is this: there are companies that compile lists of people, and what subjects they have said they want more information on. So, maybe some people have said they love science fiction, and would love to read books by new authors. If you own a publishing company, and most of your sales are via your website and Amazon.com (and other such sites), it could be very helpful to you to have a list of people interested in your subject matter. You buy a list from a company, and then send emails to those people. Be aware though that any mailing list you buy may not be specifically tailored to your requirements.

Partner up

The third step in building your perfect mailing list the easy way is to join forces with like-minded companies, and split the cost of buying subscriber lists or other marketing and list building activities. This allows you to build your list, yet not bear all the expense.